Monster: Java 300

A high-octane energy drink demanded a supercharged introduction. With a colossal 300mg of caffeine per serving, Monster needed a product film that would embody the raw-power of the ground Java coffee beans at the heart of the drink. The film takes the viewer on a journey through the process, from the roasted beans being ground and brewed, to the blending with creme. We created a bespoke machine that takes inspiration from muscle cars and motorcycle engines, injecting maximum horsepower into this turbocharged drink.